data protection
Data protection
Data protection
The person responsible for data processing is:
Claus Eyrich
Adlerstrasse 2
91560 Heilsbronn
Germany
info@draussenerleben.net
We are pleased that you are interested in our online shop. The protection of your privacy is very important to us. Below we will inform you in detail about how we handle your data.
1. Access data and hosting
You can visit our websites without providing any personal information. Every time you access a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the website and improving our offering. This serves to protect our legitimate interests in a correct presentation of our offering in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, which prevail within the framework of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the website.
2. Data processing for contract processing, contact and when opening a customer account
We collect personal data when you voluntarily provide it to us as part of your order or when contacting us (e.g. via contact form or email). Mandatory fields are marked as such because in these cases we absolutely need the data to process the contract or to process your contact and you cannot send the order or contact without providing it. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and process your inquiries in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR.
If you have given your consent to this in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed or your customer account has been deleted, your data will be restricted for further processing and deleted after the tax and commercial retention periods have expired in accordance with Art. 6 Paragraph 1 Clause 1 Letter c of GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration. Your customer account can be deleted at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account.
Data transfer for age verification
If your order includes goods whose sale is subject to age restrictions, we use a reliable procedure that includes a personal identity and age check to ensure that the purchaser has reached the required minimum age. For this purpose, the SCHUFA Identity Check is used on our website. This service is operated by SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany (hereinafter: SCHUFA).
In order to ensure the required minimum age, individual personal data (e.g. name, address and date of birth) are transmitted to SCHUFA Holding AG. A so-called identity check with Q-Bit is then carried out, which was positively assessed by the Commission for Youth Media Protection (KJM) for age verification. In accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, the transmission of data to SCHUFA serves to protect our legitimate interests, which prevail within the framework of a balancing of interests, in ensuring an offer that complies with youth protection law and in complying with the statutory provisions on youth protection. A credit check is not carried out in this respect.
3. Data processing for the purpose of shipping
In order to fulfil the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
Data transfer to shipping service providers for the purpose of shipping notification
If you have given us your express consent to do so during or after your order, we will pass on your email address to the selected shipping service provider in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR so that they can contact you before delivery for the purpose of notifying or coordinating the delivery.
Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.
DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany
4. Data processing for payment processing
When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.
4.1 Data processing for transaction processing
Depending on the payment method selected, we pass on the data required to process the payment transaction to our technical service providers who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR. In some cases, the payment service providers collect the data required to process the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this privacy policy.
4.2 Data processing for the purpose of fraud prevention and optimising our payment processes
If necessary, we will provide our service providers with additional data, which they will use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g. invoicing, processing disputed payments, accounting support). In accordance with Art. 6 (1) sentence 1 lit. f GDPR, this serves to protect our legitimate interests in protecting ourselves against fraud and in efficient payment management, which prevail within the framework of a balancing of interests.
4.3 Identity and credit check when selecting Klarna payment services
Klarna Pay now (direct debit), Klarna Pay later (purchase on account)
If you decide to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR that we may transmit the data necessary for processing the payment and an identity and credit check to Klarna. In Germany, the credit agencies named in Klarna's privacy policy can be used for identity and credit checks. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about establishing, implementing or terminating the contractual relationship. You can revoke your consent at any time by sending a message to the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options. You can also revoke your consent to this use of personal data at any time, including to Klarna.
5. Advertising by email
5.1 E-mail newsletter with registration
If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR. You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.
5.2 Newsletter dispatch
The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.
6. Cookies and other technologies
General information
In order to make visiting our website more attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically saved on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies).
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP addresses, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart). In the context of a balancing of interests, this serves the overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 Clause 1 Letter f of GDPR.
We also use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.
You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
If you have consented to the use of technologies in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.
7. Use of cookies and other technologies for web analysis and advertising purposes
If you have given your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, we use the following cookies and other third-party technologies on our website. Once the purpose no longer applies and we no longer use the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. You can find more information about your options for revoking your consent in the "Cookies and other technologies" section. You can find more information, including the basis of our cooperation with the individual providers, in the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
7.1 Use of Google services
We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) shown below. The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy.
Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not merged with other data held by Google. The data processing is carried out on the basis of an agreement on order processing by Google.
For the purpose of optimizing the marketing of our website, we have activated the data sharing settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The data sharing with Google as part of these data sharing settings is based on an additional agreement between the responsible parties. We have no influence on the subsequent data processing by Google.
We also use the Google Analytics extension function Google Optimize to create and conduct tests.
Google Ads
For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and using a pseudonymous CookieID and based on the pages you visit. Any further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you have accessed our website via a Google Ads ad. Cookies may be used for this purpose and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or registering for a newsletter) may be collected, from which usage profiles are created using pseudonyms.
Google Fonts
To ensure that the content on our website is presented uniformly, the script code “Google Fonts” collects data (IP address, time of visit, device and browser information), transmits it to Google and then processes it. We have no influence on this subsequent data processing.
YouTube Video Plugin
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plug-in in the extended data protection mode we use, transmitted to Google and then processed by Google, only when you play a video.
7.2 Use of Facebook services
Use of Facebook Pixel
We use the Facebook Pixel as part of the technologies presented below from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. As part of the so-called extended data comparison, information is also collected and stored in hashed form for comparison purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, when you visit our website, the Facebook Pixel automatically sets a cookie that automatically enables your browser to be recognized when you visit other websites using a pseudonymous cookie ID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website usage, in particular personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. If the data transfer to the USA is our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook's privacy policy.
Facebook Analytics
As part of Facebook Analytics, statistics on visitor activities on our website are created from the data collected with the Facebook pixel about your use of our website. The data processing is carried out on the basis of an agreement on order processing by Facebook. Your analysis serves to optimally present and market our website.
Facebook Ads
We advertise this website on Facebook and other platforms using Facebook Ads. We determine the parameters of each advertising campaign. Facebook is responsible for the exact implementation, in particular the decision on the placement of ads for individual users. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Joint responsibility is limited to the collection of data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not included in this.
Based on the statistics on visitor activities on our website created via Facebook Pixel, we use Facebook Custom Audience to run group-based advertising on Facebook by determining the characteristics of the respective target group. As part of the extended data comparison (see above) that takes place to determine the respective target group, Facebook acts as our processor.
Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing.
We use Facebook Pixel Conversions to measure your subsequent usage behavior for web analysis and event tracking if you have reached our website via a Facebook Ads advertisement. The data processing is carried out on the basis of an agreement on order processing by Facebook.
7.3 Other providers of web analysis and online marketing services
Use of Hotjar for web analysis
For the purpose of website analysis, data (IP address, time of visit, device and browser information as well as information on your use of our website) is automatically collected and stored using technologies from Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar"), from which user profiles are created using pseudonyms. Cookies can be used for this purpose. The pseudonymized user profiles are not merged with personal data about the bearer of the pseudonym without separate, express consent. Hotjar works for us on our behalf.
Use of Pinterest Tag for web analysis and advertising purposes
For web analysis and advertising purposes on Pinterest and on third-party websites, when you visit our website, technologies from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest") are used to automatically enable interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) and using a pseudonymous cookie ID and based on the pages you visit. Usage profiles are created from the data collected using pseudonyms. Pinterest will combine this information with other data from your Pinterest account and use it to compile reports on website activity and to provide other services related to website usage. We have no influence on data processing by Pinterest and only receive statistics created on the basis of Pinterest tags. This allows us to measure your subsequent usage behavior for website analysis and event tracking if you have accessed our website via a Pinterest advertisement. The information automatically collected by Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR.
Use of Vimeo Video Plugin to integrate third-party content
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the video plugin from Vimeo LLC, 555 West 18th Street, New York 10011, USA (“Vimeo”), transmitted to Vimeo and then processed by Vimeo. Data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is an offering from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Your IP address is shortened by activating IP anonymization before being stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We have no influence or access on the data processing by Vimeo, including the settings and results of Google Analytics. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
8. Social-Media
8.1 Social Plugins from Facebook, Instagram
Our website uses social buttons from social networks. These are simply integrated into the page as HTML links, so that when you visit our website, no connection is established with the servers of the respective provider. If you click on one of the buttons, the website of the respective social network opens in a new window in your browser. There you can, for example, press the Like or Share button.
8.2 Our online presence on Facebook, Instagram
If you have given your consent to this in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR to the respective social media operator, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which usage profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and setting options to protect your privacy, please refer to the providers' data protection notices linked below. If you still need help with this, you can contact us.
Facebook is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.
Instagram is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.
9. Contact options and your rights
As a data subject, you have the following rights:
pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 GDPR, you have the right to immediately request the rectification of inaccurate or completion of your personal data stored by us;
pursuant to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
to exercise the right to freedom of expression and information;
to fulfill a legal obligation;
for reasons of public interest or
is necessary for the establishment, exercise or defence of legal claims;
pursuant to Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as
you dispute the accuracy of the data;
the processing is unlawful but you oppose its erasure;
we no longer need the data, but you require it to assert, exercise or defend legal claims or
You have objected to the processing pursuant to Art. 21 GDPR;
pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;
pursuant to Art. 77 GDPR, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or of our company headquarters.
If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent granted or objection to a specific use of data, please contact us directly using the contact details in our legal notice.
Right to object
If we process personal data as described above to protect our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons arising from your particular situation.
After exercising your right of objection, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
This does not apply if the processing is carried out for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.